Recently, Netflix – streaming service giant – increased their pricing on two of their products by more than 10%. At first, media and customers displayed anger and backlash. But after the pricing increase, many customers remained at the increase was approximately a $1 difference. Plus, you have to factor in that many people are “cutting
Whether in response to low oil prices or simply in an effort to run leaner, companies across the globe are cutting jobs. Last week, Chevron announced that it plans to lay off roughly 10% of its workforce, roughly 6000 to 7000 workers, in 2016 to deal with the plunge in crude prices. Deutsche Bank recently
When we start working with a new client, one of the first conversations we have is about setting prices. A company’s pricing strategy (and whether they have articulated it) tells me a lot about the culture of the organization and how they make money. Here’s a video that discusses different pricing strategies as well as which
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