The financial type is stereotypically called a “bean counter” because they focus primarily on the costs or overhead. That’s the easy route to take. They can manage the costs without having to walk outside their office or cubical to talk to another person or department. But a financial leader needs to help drive revenue growth
I once had a client who called his CFO a CFnO. He had had five CFOs in a seven-year period. He felt frustrated as they were always telling him why he couldn’t achieve the sales growth he wanted rather than helping him get there. As a result, he saw them more as an obstacle and
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The Art Of The CFO®
August 7-10th, 2023
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